Nestle's Get Set Go Free made me cringe

I was lucky enough to get one of my choices in the London 2012 Olympics tickets lottery - diving. And as the pre-games hype has just kicked off, I've been seeing and perhaps obviously noticing Tom Daley a lot more. But today I was horrified by the free sport promotion he is fronting for sponsors Nestle. The TV ad is difficult to watch. He's clearly hugely embarrassed by the whole acting thing - it looks like you're watching the first rehearsal it's so wooden. Nevertheless, as Tom is clearly up for The Nation's Sweetheart Award (he may have won it already!) he comes out of it endearing as ever, and you just end up feeling sorry for him. I suspect only the pester-power will save it for Nestle.

PS I felt bad for Tom and just watched The Making Of, which is better!